Noesis (nō-ˈe-sis) is defined as the psychological result of perception, learning and reasoning, in essence it’s the art of reflective understanding in the pursuit of one’s own path. I suppose it’s pretty esoteric stuff at the highest level, but the term can be applied to anything that we would like to understand more deeply, for me that is marketing and communications. It’s what I do and what I love, especially when it’s done right and on a human level, providing value to those who seek it and avoiding those who don’t. Technology has enabled us to communicate with one another in a way that is fundamentally different than ever before, with the advent of social media, email, informative websites and of course blogs (also social media), we can communicate our messages to a targeted audience and provide real value.
While I’ll provide some “how to…” concepts from time to time, I’m looking to take a broader view of the world of marketing and communications by exploring what is working for organizations and what is not, whether it’s a non-profit, small business, large company or professional association. How are stories being told? What makes for compelling communications? What tools and strategies are working and which have gone by the wayside? I’d like to explore current trends and those on the horizon that will give you a heads up as to what is coming down the road and what you need to pay attention to in order to stay ahead of the curve. I’ll explore the diversified world of interactive marketing including the world of SEO, blogging, social media, web development, email, lead nurturing, etc. At the end of the day marketing and communications have the goal of developing singular relationships with customers, members, donors and so on. Your messages have to be compelling and most of all relevant, but that’s just part of the game, once the content is developed you have to get the message out to your audience and that can be just as tricky as the creating the content itself. In any event, I’ve gone on long enough…I hope you’ll find some value in the ideas I’ll explore on this blog, and that you might contribute to the conversation from time to time as well.